[Discussion] Apple Targets Visual Creativity with Pixelmator Acquisition Strategy

[Uncrowned Guard]

Apple Set to Acquire Pixelmator, a Famed Image Editing App

In a significant development in the tech world, Apple Inc. has disclosed its intention to acquire Pixelmator, a top-rated image editing application that operates on Mac and iOS platforms. Pixelmator's team broke the news in a blog post, expressing their enthusiasm about the projected impact of the collaboration, which they believe will extend their reach to a broader audience and make a more significant difference for creative individuals globally.

Pixelmator Ensures Continued Quality and Service Amidst Acquisition Process

Pixelmator has released an official statement on the proceedings stating that they have entered an agreement to be acquired by Apple, but this is dependent on regulatory approval. The team assured the user community that the Pixelmator Pro, Pixelmator for iOS, and Photomator applications' operation wouldn't undergo any notable modifications at this juncture. They also hinted at promising updates in the future.

No Clear-cut Details On Acquisition Deal

Hardly any specifics concerning the acquisition deal have been made public, apart from the fact that it is currently pending. The acquisition's clearance is subject to regulatory approval of Apple's purchase of the Lithuanian company, Pixelmator. However, the unpredictability of these regulatory procedures should be noted, as mergers like this have faced dissimilar outcomes in the past. For instance, Microsoft’s acquisition of Activision Blizzard was successful, while proposed buyouts involving Nvidia and Arm, Amazon and iRobot, and more recently, Adobe and Figma, fell apart due to regulatory pressure.

As part of its strategic plan, Apple had earlier acquired Dark Sky, a popular weather application, in 2020. It subsequently discontinued the app in 2022 and incorporated its technology into the primary weather app. Nevertheless, other software products acquired by Apple, such as Final Cut and Logic Pro, have continued to be available for users years after being purchased.

Pixelmator Pro's Value as a Cost-effective Alternative to Adobe Photoshop

Over time, Pixelmator Pro has made a name for itself as a feasible, much more affordable alternative to Adobe Photoshop. The app's one-time payment of $49.99 has made it popular among its user base. It presents an extensive toolkit for photo editing and retouching, designing, and drawing, among other things. The most recent update to the app enhanced its masking process and introduced an AI-powered feature to hide image backgrounds.

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