Apple Steers Towards Home Security Market
As reported by prominent analyst Ming-Chi Kuo, Apple, the tech giant, is speculated to extend its foothold into the smart home market segment. Indeed, Apple is currently developing an internet protocol (IP) camera, projected to enter the global market scene in 2026. It's significant to note that the IP camera's assembly is anticipated to be undertaken by Goertek, a renowned Chinese component manufacturer. In operation for nearly 18 years, Goertek has embedded its roots in the electronic components industry. Furthermore, Apple foresees the product reaching a phenomenal annual distribution of tens of millions of units once it enters the market.
Entering A Crowded Arena of Smart Home Security
The move by Apple to create its own IP camera puts the company as a new entrant in an already established and significant market. Among its potential competition in this segment are industry giants Google and Amazon, who offer their home security products. Despite the competition, Apple's entry into this market underscores its strategic intentions to broaden its reach beyond its core product offering and tap into other profitable market segments.
Future Endeavors in Health-Technology
Aligned with the enterprise's expansion into new segments, Apple is said to have entrusted Goertek with the manufacturing responsibilities of its upcoming AirPod models. Interestingly, the emerging rumors suggest that the new earbuds are expected to feature an increased emphasis on health functionalities. This aligns with the company's recent initiative to incorporate hearing aid features into its AirPods Pro 2, further extending its footprint in the health technology field.
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