Leveraging the power of artificial intelligence, website-building platform Wix is set to revolutionize how users construct their websites. With the new AI Site Generator feature, Wix users can now construct unique, professional websites by merely providing a description and responding to a few straightforward prompts, a stark departure from the conventional template-based approach.
Wix's innovation in website building presents an exciting twist to the creative process. Instead of sifting through and modifying pre-designed templates, users engage with the AI-powered platform in a conversational manner, outlining their needs. The platform then crafts a customized website encompassing design, text, and images, based on the input provided.
To bring this groundbreaking feature to life, Wix blends the prowess of cutting-edge AI models such as ChatGPT and DALL-E with its proprietary tools. According to Yaara Asaf, Wix's head of product, ChatGPT takes care of text creation, while DALL-E and the company's internal AI models cater to other aspects of the website.
A video demonstration of this remarkable feature showcases a fluid process of website creation that is completed within seconds. However, despite the swift generation, AI-powered creation is not the final product. Users still have full control to customize their website to their liking using the Wix Editor.
As for the content created by the AI, Wix ensures that users will not have to worry about inappropriate content, as OpenAI's moderation capabilities will be leveraged. In terms of legalities and potential copyright issues, Wix has stated that content created by Wix's Artificial Design Intelligence (ADI) will fall under Wix's responsibility. However, users will need to verify the content created by OpenAI's chatbot before publishing.
In the face of potential misuse, Wix's AI Site Generator also has the potential to democratize the web, enabling small businesses and entrepreneurs to present a more polished digital presence. The innovation is a leap forward in making professional website building faster, more accessible, and even more approachable than ever before.