Plex's Big Move: Entering the TVOD Market with Movie and TV Rentals

Overcoming Delays: Plex’s Path to Launching Rental Marketplace

Plex, a well-known media streaming service, is finally set to launch its marketplace for TV and movie rentals after facing multiple setbacks. Originally announced just before the Covid-19 pandemic, the plan to expand Plex's streaming service to include rentals was delayed due to the pandemic's impact and various technical issues. Although a launch was anticipated in the second quarter of last year following an announcement at CES, it was postponed again. The upcoming launch, recently confirmed by Plex to TechCrunch following a report by Janko Roettgers, marks a significant milestone for the company. Despite not revealing specific details like show titles or launch partners, the report suggests Plex has secured agreements with "most studios" and is planning to expand its partnerships.

A One-Stop Shop for Media Content: Plex’s TVOD Ambitions

Plex's entry into the transactional video on demand (TVOD) market, which involves rentals, aims to complement its existing ad-supported streaming services. This new addition is envisioned to transform Plex into a comprehensive platform for on-demand viewing of movies and TV shows. The company's journey toward this expansion has not been smooth, with technical challenges such as difficulties with digital rights management (DRM) and obtaining studio approvals. Plex also encountered issues with its ad-supported video on demand (AVOD) service, leading to a switch in third-party partners. A significant bug affecting streaming on Android TV, Fire TV, and Android mobile platforms further delayed the launch.

Plex’s Future Plans: Redesign and Social Features

With the technical hurdles now resolved, Plex is on the verge of launching its rental service. The company is poised to reveal more details about this service in the coming month. Additionally, Plex is planning a redesign of its platform and the introduction of new social features as part of its strategy for the year ahead. These updates are expected to enhance the user experience, making Plex a more dynamic and user-friendly platform for accessing a wide range of media content. The launch of the TV and movie rental service is a significant step forward for Plex in its quest to offer a diversified and comprehensive media streaming experience.