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YouTube to step into NFT ring for creators


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Video streaming major YouTube is exploring the lucrative world of non-fungible tokens (NFTs) in a bid to support its content creators with more features and rewards. CEO Susan Wojcicki outlined YouTube's plans for the world of NFTs in her yearly letter to content creators.

"We're always focused on expanding the YouTube ecosystem to help creators capitalise on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube," she wrote in the letter, per a Bloomberg report. However, she did not provide any details on how YouTube would go about it.


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