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Google quietly raised ad prices to boost search revenue, says executive

Legion Bulletin

By Legion Bulletin
in Tech News

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Legion Bulletin Legion Commoner II

Legion Bulletin

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From The Verge:

TL;DR: In the ongoing US v. Google antitrust trial, the Department of Justice claims that Google raises ad prices for advertisers due to its search dominance. Google ads executive Jerry Dischler testified that Google tweaks its auction process, potentially raising prices by 5-10% for advertisers. Dischler also mentioned that raising ad prices was a way for Google to boost search revenue during slow periods. Google generated over $100 billion from search ads in 2020, with most of the growth coming from mobile search. The Justice Department argues that Google's ability to increase prices with little competition supports its claim of an unlawful monopoly. The trial is expected to continue until November with a verdict anticipated next year.


Read More: Full Article on The Verge
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