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[Discussion] Facebook Seems to Be Planning a Rebranding

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Facebook has been pushing out updates about a potential name change and the news has been all over the place when it comes to the reports.  We still don’t know all the details, but the Facebook platform that many of you are using will still be called Facebook.  The company is reported to be looking into a new name for the Facebook parent company that owns Facebook, Instagram, etc. in a move that is very similar to how Google recently renamed itself to Alphabet.

The Verge originally reported that the company was looking into a new name to better fit the “metaverse” that they have created, and it also seems to be a move to further the Facebook brand from the gaming side of their company.  The company is working on a social VR game called Horizon Worlds and it sounds as if the company plans to name the parent company something based on “Horizon”.

The name change isn’t anything out of the normal as the Facebook brand no longer fits well with many of the products the company handles, but it can’t be overlooked that the move is also likely due to the vast amounts of bad press Facebook has been getting hit with lately.  It wasn’t all too long ago that the company faced a huge uproar simply due to requiring users of their VR gear to login via a Facebook account, so it is very likely their new push into VR also includes trying to remove the old name.

The company seems to be set to announce these changes and what the “metaverse” will be during their Oct 28th developer conference.  It is sure to make headlines and we will have to wait and see to find out what they have planned for the future of the social media juggernaut company.

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