Is YouTube Killing Small Creators?

[Uncrowned Guard]

There are many creators pointing out that YouTube has been pushing mainstream content over creator content to its users and many claim that is happening contrary to what those users are subbed to and looking for.

The question is, do you believe YouTube is pushing smaller channels down to promote mainstream media and such? 

There was a recent video posted by Shadiversity (although you can find many others) explaining the issues:

 

[ZandraJoi]

YouTube used to be just that, You Tube. Where anybody could make a channel. Now, it's more about the bigwigs & they are big as well on censorship. Pushing their one-sided agenda which I don't think is fair.

[Uncrowned Guard]

25 minutes ago, ZandraJoi said:

YouTube used to be just that, You Tube. Where anybody could make a channel. Now, it's more about the bigwigs & they are big as well on censorship. Pushing their one-sided agenda which I don't think is fair.

It does very much feel like it is has lost the small creator side of the platform.  And sadly that does not make it anymore appealing to me as the push for big media means I get more recommended videos about things that are on TV or in other media outlets instead of new content.

[Shortie]

I do feel as though YouTube does give those that are more popular the better end of YouTube. I have been on YouTube for a while and I was pushing content out almost consistently for 5 years.

I still now struggle to get the push I need to reach partner even though I put the work in. YouTube used to be a platform for everyone but now it seems like it's more of a platform for those who can make YouTube the most money and that is sad to see. 

[brinxy29]

YouTube was built off the backs of small content creators who worked their butts off the gain a following. Now YouTube would rather work with mainstream media and larger corporations to avoid issues with another ad-pocalypse. They also suppress channels that aren't earning them anything making it next to impossible to grow on there now. A lot of people have moved to Rumble for this reason but Rumble has its issues too. 

[Uncrowned Guard]

On 10/8/2023 at 11:06 AM, brinxy29 said:

YouTube was built off the backs of small content creators who worked their butts off the gain a following. Now YouTube would rather work with mainstream media and larger corporations to avoid issues with another ad-pocalypse. They also suppress channels that aren't earning them anything making it next to impossible to grow on there now. A lot of people have moved to Rumble for this reason but Rumble has its issues too. 

Ya, Rumble is in a great spot right now, but they seem to be poorly delivering on it.  They still lack basic concepts like good API abilities and the uploading tools are pretty poor imo.

[ZandraJoi]

@brinxy29@Uncrowned Guard I like Rumble & while I haven't had my own channel, I have watched several videos on there. I haven't noticed anything lacking but I also don't upload to it.

[Jason]

Everything is about marketing and it takes big bucks to survive. For instance, at one time, I made a few hundred USD a month from Adsense, but now SEO is way too difficult and would require way more work and/or money (work from hired people) to come out on top.  Well, that's the same with YouTube and everything really.

Edited November 3, 2023 by Jason

[Joshua Farrell]

Looking how things are going for those I know that report earnings on youtube, it takes quite the bit of active uploading with videos properly edited in youtube to get the views needed for even 100 per month. Figuring if I were to do something like that, I would want to make sure that I have a pretty good active subscriber base to even consider taking the offer to run ads on videos, without running sponsor segments.

[Heatman]

On 8/13/2022 at 2:18 PM, ZandraJoi said:

YouTube used to be just that, You Tube. Where anybody could make a channel. Now, it's more about the bigwigs & they are big as well on censorship. Pushing their one-sided agenda which I don't think is fair.

This is practically the reason why so many other streaming services started popping up here and there to give smaller content creators a lifeline and they're grabbing it with both. It's the same thing with what Twitch is doing as well to small content creators. They are being suppressed so hard.