In a nostalgic farewell to its origins, Netflix announced that it will be discontinuing its DVD service on September 29th, concluding a 25-year journey. The company that began by shipping DVDs through the mail has evolved into a streaming giant, making the decision to close DVD.com.
Netflix shared in a blog post, "After an incredible 25-year run, we've decided to wind down DVD.com later this year." As the DVD rental business continues to shrink, providing top-notch service to members has become increasingly challenging. The company acquired the DVD.com domain in March 2012, shortly after reversing a plan to split its DVD-by-mail service into a separate entity called Qwikster.
With over 5.2 billion DVDs shipped since its inception, Netflix marked its first-ever shipment as a copy of Beetlejuice on March 10th, 1998. The most popular movie? The Blind Side. The announcement comes just before the company's Q1 2023 earnings report.